Impact Case Studies

Output is abundant. Real impact is scarce.

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Winning back the shop: rebuilding own label for a major grocery retailer

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Driving global growth through a unified consumer demand strategy

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Turning a trends report into three billion media impressions

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The world’s first Demand Spaces framework for the legal cannabis market

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Ending the brand cannibalisation quietly costing a global water portfolio

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The fast-food brand losing with millennials, and the 7 segments that solved it.

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How do you innovate in a category where every concept fails?

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Repositioning a declining trade show without its star exhibitors

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Reaching Gen Z when 44% don’t know where to start investing

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Sometimes less really is more. The case for cutting your innovation pipeline in half

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Unlocking premium growth for one of the UK’s most beloved fan conventions

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Who is really buying toys? How ‘kidults’ became an £8 billion growth strategy

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