The Challenge
A global consumer health business needed to overhaul its allergy care innovation process. Innovation in healthcare is notoriously difficult – long timelines, regulatory hurdles and hard-to-reach consumers make success rates low. The business wanted a faster, more agile way to generate stronger ideas.
The Work
We applied our innovation approach: tightly focused opportunity springboards, co-creation with external creative talent, and iterative workshops designed to build and refine ideas progressively. The methodology combined rigorous consumer and category insight with agile, collaborative ideation – unlocking high-quality, future-ready concepts at pace.
The Impact
Across three projects, Nielsen BASES tested 135 ideas. 98% scored in the top two brackets – with 48% reaching the top “Accelerate” tier, against a 15% industry norm. The work didn’t just deliver a strong pipeline of ideas; it embedded a brand-new, agile, and consumer-centric approach to innovation within the business.
