The Challenge
Our client, a global FMCG company, watched consumer behaviour fragment in real time. Pandemic disruption accelerated changes that should have taken years. Economic volatility made yesterday’s certainties obsolete. How do you invest confidently when the ground keeps shifting?
The Work
During 2025, we constructed an entirely new futures system for FMCG. We processed 1000+ signals from four years of disruption: 10.5 billion searches, 128 million social mentions, 70 million news posts. Advanced correlation modelling revealed how large-scale forces reshaped daily human decisions around food and drink.
The reality was, grandparents had become primary shoppers, wielding influence across three generations; Gen Z were approaching nutrition like biological optimization, constantly fine-tuning performance; mental bandwidth was eclipsing price as the critical barrier. Sustainability and affordability were merging, not competing.
The Impact
Our client restructured their entire innovation pipeline, cutting launches from 1000+ annually to under 500 focused platforms. Six priority innovations aligned to the framework generated CHF 200 million by mid-2025, growing 400% faster than corporate benchmarks and establishing a new strategic compass for investment decisions.
