Transcript
When do your portfolio changes need to come into effect? Time horizons are frequently overlooked but will make a material difference to the portfolio strategy that you can create. So, is this about short-term fixes like skew rationalization or are you planning longerterm transformation, redefining how your brands compete and grow? And what is the business thinking about mergers and acquisitions or corporate developments? All of these approaches come with very different stakeholder expectations and associated timelines. So you need to be talking to all potential stakeholders to understand what horizons the innovation teams are working towards the immediate and longerterm objectives of the brand teams as well as the sales team’s timelines. And you need to establish a broad consensus on whether you will take a phased approach or implement changes all in one go.
