What we do

Our suite of capabilities to catalyse your growth

Bold Futures

Inspiring visions of the future that teams can’t ignore

Future of
Foresight
Strategic Vision
Scenario Planning
Cultural Decoding

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5 questions to ask yourself before predicting the future

podcasts Podcast

The view from the C-Suite: PepsiCo’s insights revolution

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Shaping the future: seven questions to help make your next trends strategy project a success

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Making trends sticky: three billion media impressions and counting

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Future Consumer Value: Why anticipating consumers’ needs is the only sustainable path to growth.

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Future-proofing a pub business in a world moving away from pubs

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The fast-food brand losing with millennials, and the 7 segments that solved it.

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Turning a trends report into three billion media impressions

podcasts Podcast

Why we’re in a golden age for consumer insights

podcasts Podcast

What next for AI and insights?

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Dynamic Demand

Live quantified mapping of evolving future demand

Analytics
Demand Spaces
Segmentation
Quantitative Insight

play_circle How to Create Dynamic Demand Spaces: 1

Introducing Dynamic Demand Spaces

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Could this be why your attitudinal segmentation isn’t working… and is ‘reverse’ segmentation the answer?

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The world’s first Demand Spaces framework for the legal cannabis market

article Thinking

How to get more from your Demand Spaces

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Do I need Demand Spaces?

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Demand Spaces – Blunt or Broken?

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Better addressing identity

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Demand Spaces: a tool for C-Suite decision making

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Is There Still Demand for Demand Spaces?

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Driving global growth through a unified consumer demand strategy

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Maximising a $20BN portfolio in an increasingly diverse demographic landscape

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The fast-food brand losing with millennials, and the 7 segments that solved it.

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Do consumers know more about skincare than the experts?

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Growth Strategy

Customer, consumer, brand and category growth strategies

Category Strategy
Brand Positioning
Portfolio & Architecture
Consumer Strategy

article Thinking

Why your portfolio could be getting in the way of your growth ambitions

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Seven success factors for brand portfolio projects

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Future-proofing a pub business in a world moving away from pubs

podcasts Podcast

How a film transformed Johnnie Walker’s prospects

article Thinking

Worth paying more for? Or worth paying for at all?

article Thinking

Sustainability marketing is dead. Long live marketing in a sustainability world.

play_circle Seven Success Factors for Brand Portfolio Projects: 1

How did you get here?

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Growth Three Ways Part 1: Increase Penetration (Win More People)

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Unlocking the full commercial potential of a fast-growing male grooming portfolio

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Unlocking premium growth for one of the UK’s most beloved fan conventions

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Ending the brand cannibalisation quietly costing a global water portfolio

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Maximising a $20BN portfolio in an increasingly diverse demographic landscape

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Repositioning a declining trade show without its star exhibitors

podcasts Podcast

Breaking the category rules

podcasts Podcast

Marketing a challenger brand

podcasts Podcast

How to win in shopper marketing

podcasts Podcast

Winning in a declining category

podcasts Podcast

Why ambition will help us be better marketers in 2026

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Innovation Engine

Products, services, experiences that solve real problems

Innovation Vision
Platforms
Proposition Development
Ideation
Concepting

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Building a breakthrough innovation pipeline for a global consumer health leader

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How a human-AI partnership built an iconic drinks brand’s strongest concepts ever

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Unleashing Innovation: Why Future Consumer Value is the unlock to sustainable innovation success.

podcasts Podcast

5 steps to FMCG innovation magic

play_circle How To Unleash Innovation: 1

Why are you innovating?

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Who is really buying toys? How ‘kidults’ became an £8 billion growth strategy

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How do you innovate in a category where every concept fails?

podcasts Podcast

Why 80% of innovations fail

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Sometimes less really is more. The case for cutting your innovation pipeline in half

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Unlocking premium growth for one of the UK’s most beloved fan conventions

podcasts Podcast

Breaking through in innovation

podcasts Podcast

Playing the innovation long game

podcasts Podcast

Reimagining funeral care

podcasts Podcast

Breaking the category rules

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